New Balance - Creative Direction and Production
Concept - Influencer - Strategy - Production - Content Creation - Campaign Management
Revitalize the New Balance Running brand and create a fresh and exciting image to attract a new generation of runner enthusiasts. The campaign concept is a New Balance Running Club called "Young Youth" that embodies the brand's values of team spirit, togetherness, and motivation. It leverages influencers Yuki Kempees, Marc Udo and Samuel Verissimo to create an inspiring environment for members and aims to motivate the community to achieve their fitness goals through training and support. The campaign creates a community of like-minded individuals to increase brand awareness and affinity among the fitness-oriented audience.
Revitalize the New Balance Running brand and create a fresh and exciting image to attract a new generation of runner enthusiasts.
We document authentic moments that the groups have together. Most important is that the content we capture tells a story: from meeting up at their designated location to warm up, start their run, experience a runner’s high and of course catch up with each other and strengthen their friendship.
Ready to take your brand to the next level? contact us.
Esmee Verbogt - Head of Studio
+316 30 11 41 03